“Being part of the Unlocking Growth course has been amazing, it's easy to see where it has helped in businesses I'm working with. Many courses provide a good outline of things to keep in mind, but few have left me with a set of tools, skills and knowledge to implement immediately and measure the impact.”

Rocketship Graduate

Fix your Activation metrics

At the end of the comprehensive 14-week program, you will have learned our Customer Journey Optimisation Methodology and will be able to meaningfully transform the Activation metrics and go-to-market strategy of any Startup.

Increase the time each visitor spends on your web or mobile app

Improve engagement with event-triggered personalised messaging

Increase conversion rate and recurring revenue by reducing friction

Enhance your analytics by tracking user behaviour correctly

A program tailored for

Starting your Career

"I'm a curious person and Product-Led Growth was where all the action was happening. This course has given me the confidence to really own my craft, and take this and apply it to any startups that exist."


Career Progression

"The course has

made me a much better operator, a much better professional in this industry. It has given me an enthusiasm about Product-Led Growth, which I'm sure will continue for many years into my career."

Head of Customer Success

Career Changes

"I've recently made the move from corporate into the tech startup space, and there were rumblings about product and marketing. I knew there was something out there that I didn't know about, and I just had to do this. It is a skillset that scales."

Strategy and Operations

Product Leaders

"Product-Led Growth has only been around for five years, so it's quite new and very limited people who have skills in that area. As a Product Manager, you need to be skilled across numerous areas. Product-Led Growth is the next key big area that Product Managers especially need to be skilled in."

Product Manager

...and for Organisations

to supercharge their Growth trajectory.

Reduce Growth Costs & Scale Fast

Lower your customer acquisition cost, target more qualified leads, and drive revenue from your existing customers

Launch a Product-Led go-to-market

Go to market with a streamlined strategy that focuses on fostering your product to attract, convert and retain customers

Build a team of superstars

Build your team of Product-Led Growth superstars, who are responsible for ensuring your organisation builds a product that sells itself

Improve Tracking and Analytics

Build a solid tracking plan to capture essential data, enabling you to track, measure and analyse your customer behaviour

Solve Developer Bottlenecks

Remove business logic from code by deploying our Customer Journey Architect's toolkit; enabling you to iterate and experiment on the customer journey without developer involvement

Increase Conversions

Design for the end user, and optimise your customer experience to encourage free to paid conversions

Learn the Stack

of Unicorns

We get you hands on with the leading tools to track, measure and drive growth, enabling you to scale your products without developer involvement

Customer Data Platform

Segment is the leading customer data platform (CDP) that collects events from web and mobile apps, to help consolidate and provide a single view of your customers


Understand your customers, drive conversions and increase engagement, through a self-service product analytics tool

In-Product Activation

Boost your product adoption, and personalise your onboarding experience, with no-code onboarding workflows and modules

Marketing Automation

Automate data-driven emails, push notifications and SMS, enabling you to create a strategy for every kind of message

You'll be an Expert, Certified

Graduate with a proven skillset and showcase your expertise as a

Certified Product-Led Growth Practitioner (Level 2)

Have a profound impact

Prove your expertise

Share your skillset

Standout from the crowd

Our Certifications are issued on Open Badges 2.0, which means your certification is verifiable and immutable.

View our other Certifications

Product-Led Principles

Product-Led Practitioner

(Level 1)

Product-Led Marketer

(Level 1)

Share your achievements with the world

"The Rocketship course has transformed my understanding of modern marketing techniques. It's exciting to learn a different skill set and to see firsthand that whilst this would normally be incorporated into a developer's code, I can run these analytics and campaigns independent of code."

Charlene Hu - Sync Technologies

Customer Activation Rocketship

Product-Led Foundations


Product-Led Activation

User Onboarding Masterclass
Top of Funnel & Funnel Tracking Case Study
Analytics Part 1 &2

This 14 Week Program includes

17 training modules, dripped weekly

Customer Journey Playbooks, installed

Private Community, connect with others in the program, collaborate and learn alongside them.

Flexible Payment Plans

With Edstart you can apply to spread your repayments in weekly, fortnightly or monthly instalments and reduce your repayments by extending your education costs beyond the tuition period.

  1. Go to the EdStart website
  2. Under "School", type in Unlocking Growth
  3. For Student Type, select "Other"
  4. Complete all details and Edstart will contact you

What Our Students Say