At the end of the comprehensive 14-week program, you will have learned our Customer Journey Optimisation Methodology and will be able to meaningfully transform the Activation metrics and go-to-market strategy of any Startup.
Increase the time each visitor spends on your web or mobile app
Improve engagement with event-triggered personalised messaging
Increase conversion rate and recurring revenue by reducing friction
Enhance your analytics by tracking user behaviour correctly
"I'm a curious person and Product-Led Growth was where all the action was happening. This course has given me the confidence to really own my craft, and take this and apply it to any startups that exist."
"The course has
made me a much better operator, a much better professional in this industry. It has given me an enthusiasm about Product-Led Growth, which I'm sure will continue for many years into my career."
Head of Customer Success
"I've recently made the move from corporate into the tech startup space, and there were rumblings about product and marketing. I knew there was something out there that I didn't know about, and I just had to do this. It is a skillset that scales."
Strategy and Operations
"Product-Led Growth has only been around for five years, so it's quite new and very limited people who have skills in that area. As a Product Manager, you need to be skilled across numerous areas. Product-Led Growth is the next key big area that Product Managers especially need to be skilled in."
to supercharge their Growth trajectory.
Lower your customer acquisition cost, target more qualified leads, and drive revenue from your existing customers
Launch a Product-Led go-to-market
Go to market with a streamlined strategy that focuses on fostering your product to attract, convert and retain customers
Build your team of Product-Led Growth superstars, who are responsible for ensuring your organisation builds a product that sells itself
Build a solid tracking plan to capture essential data, enabling you to track, measure and analyse your customer behaviour
Remove business logic from code by deploying our Customer Journey Architect's toolkit; enabling you to iterate and experiment on the customer journey without developer involvement
Design for the end user, and optimise your customer experience to encourage free to paid conversions
We get you hands on with the leading tools to track, measure and drive growth, enabling you to scale your products without developer involvement
Segment is the leading customer data platform (CDP) that collects events from web and mobile apps, to help consolidate and provide a single view of your customers
Understand your customers, drive conversions and increase engagement, through a self-service product analytics tool
Boost your product adoption, and personalise your onboarding experience, with no-code onboarding workflows and modules
Automate data-driven emails, push notifications and SMS, enabling you to create a strategy for every kind of message
You'll be an Expert, Certified
Graduate with a proven skillset and showcase your expertise as a
Certified Product-Led Growth Practitioner (Level 2)
Customer Activation Rocketship
With Edstart you can apply to spread your repayments in weekly, fortnightly or monthly instalments and reduce your repayments by extending your education costs beyond the tuition period.
"The Rocketship course has transformed my understanding of modern marketing techniques. It's exciting to learn a different skill set and to see firsthand that whilst this would normally be incorporated into a developer's code, I can run these analytics and campaigns independent of code."