At the end of the comprehensive 11-week program, you will have a handle on your top-of-funnel metrics, and be positioned to revitalise your marketing strategy for the modern consumer.
Increase the time each visitor spends on your web or mobile app
Capture the right Discovery and Familiarity data
Increase conversion by understanding your attribution tracking
Build better ads by knowing where to allocate your Marketing Budget
"I'm a curious person and Product-Led Growth was where all the action was happening. This course has given me the confidence to really own my craft, and take this and apply it to any startups that exist."
"I've been reflecting on how much I've learnt in the past few months - it's crazy really! I feel like I've become a better problem-solver. To be totally honest I wasn't 100% sure what to expect but overall it was great and I've walked away with more skills!"
"I've recently made the move from corporate into the tech startup space, and there were rumblings about product and marketing. I knew there was something out there that I didn't know about, and I just had to do this. It is a skill set that scales."
Strategy and Operations
"Product-Led Growth has only been around for five years, so it's quite new and very few people have skills in that area. As a Product Manager, you need to be skilled across numerous areas. Product-Led Growth is the next key big area that Product Managers especially need to be skilled in."
to supercharge their Growth trajectory.
Lower your customer acquisition cost, target more qualified leads, and drive revenue from your existing customers
Launch a Product-Led go-to-market
Go to market with a streamlined strategy that focuses on fostering your product to attract, convert and retain customers
Build your team of Product-Led Growth superstars, who are responsible for ensuring your organisation builds a product that sells itself
Build a solid tracking plan to capture essential data, enabling you to track, measure and analyse your customer behaviour
Remove business logic from code by deploying our Customer Journey Architect's toolkit; enabling you to iterate and experiment on the customer journey without developer involvement
Design for the end user, and optimise your customer experience to encourage free to paid conversions
Customer Acquisition Rocketship
With Edstart you can apply to spread your repayments in weekly, fortnightly or monthly instalments and reduce your repayments by extending your education costs beyond the tuition period.
"The Rocketship course has transformed my understanding of modern marketing techniques. It's exciting to learn a different skill set and to see firsthand that whilst this would normally be incorporated into a developer's code, I can run these analytics and campaigns independent of code."