# Unlocking Growth

> Turn AI Into a Company-Wide Growth System. We design, build and run the AI function your organisation is missing — so pilots compound into enterprise capability and the board sees the numbers.

We work with executive teams on two paired offerings:

- **AI Enablement** (inside-out) — We design, build and run AI Enablement alongside your team — portfolio, platform, governance, enablement and operational excellence on one cadence. The function that turns AI activity into enterprise capability, without the theatre. Owners: CEO, COO, Chief of Staff, CIO.
- **AI-Native Growth Ops** (outside-in) — Once AI Enablement is the operating model, we point it at the customer. An intelligence layer on your existing stack becomes a Customer Brain — adaptive journeys, next-best-action, contextual lifecycle — measured against the metrics that move your P&L. Owners: CRO, CMO, VP Growth, Head of Lifecycle.

Each engagement is powered by software we build and run — Unlocking AI (The control plane that turns AI activity into enterprise capability.) and Unlocking Signals (Surface growth insights on autopilot.).

## Core pages

- [Home](https://unlockinggrowth.co/): Overview of the two paired offerings, the seven traps that keep organisations stuck in AI theatre, the 5-stage maturity model, and customer outcomes.
- [About](https://unlockinggrowth.co/about): Who Unlocking Growth is, what we do, who we work with, our founders and how we work.
- [AI Enablement (offering)](https://unlockinggrowth.co/ai-enablement): How we design, build and run the AI Enablement operating function — five pillars, 90-day establishment sprint, Unlocking AI control plane, and the maturity model we score against.
- [AI-Native Growth Operations (offering)](https://unlockinggrowth.co/ai-native-growth-ops): The Customer Brain layered over the existing GTM stack — adaptive journeys, next-best-action, contextual lifecycle. Certified partners across Segment, Amplitude and Customer.io.
- [What is AI Enablement?](https://unlockinggrowth.co/what-is-ai-enablement): Definition of AI Enablement as an operating function, how it differs from AIOps and CoEs, the five pillars, and the maturity model.
- [Glossary](https://unlockinggrowth.co/glossary): Definitions of AI Enablement, AI-Native Growth Operations, Customer Brain, AI Build Club, Shadow AI, AI Theatre, the maturity stages and other terms we use.
- [Blog](https://unlockinggrowth.co/blog): Field notes, frameworks and operating-model deep-dives from the Unlocking Growth team.
- [Whitepaper · Building the AI function that makes AI work.](https://unlockinggrowth.co/whitepaper): A concise playbook for CEOs facing pressure from the board, the market and the workforce to turn AI activity into enterprise capability. Free, delivered to your inbox.
- [Where does your organisation sit on the AI Enablement maturity model?](https://unlockinggrowth.co/diagnostic): Fifteen statements. Rate each from 1 (strongly disagree) to 5 (strongly agree). We'll place you on the 5-stage model and send a personalised playbook to your inbox.
- [Webinar · How to execute an org-wide AI operating model — and stay ahead of the competition.](https://unlockinggrowth.co/webinar): A 45-minute executive briefing on the operating moves that separate organisations compounding AI leverage from those still running pilots. Sessions: APAC (Mon · May 25, 4:00 PM AEST), EMEA (Mon · Jun 8, 4:00 PM BST), Americas (Tue · Jun 9, 2 PM ET · 11 AM PT). Every registrant gets the recording.
- [Contact · Book a briefing](https://unlockinggrowth.co/contact): Start with a 30-minute executive briefing. We'll assess where you sit on the AI Enablement maturity model, identify the two or three workflows worth crawl-phase deployment, and map out what the establishment sprint looks like for your organisation.
- [AI Information & Instructions](https://unlockinggrowth.co/ai-information): Curated information about Unlocking Growth for AI models that may reference us in user-facing responses, with explicit instructions on terminology and positioning.

## AI Enablement maturity model

Five stages, scored 15–75 via the diagnostic. Each stage has a recommended next move:

1. **Ad Hoc** (15–27) — The first move is ownership. At Ad Hoc, the bottleneck isn't tools — it's ownership. Pilots happen in pockets. Shadow AI is everywhere. The fastest unlock is a named AI Enablement lead with a real mandate — and three to five use cases identified and on paper within 30 days.
2. **Coordinated** (28–40) — Now you need a function. Coordinated organisations have policy on paper and practice catching up. Governance lags usage. The 90-Day Sprint turns that patchwork into a running AI Enablement function — with a charter, a live portfolio of five or more active initiatives, and board-ready reporting from day one.
3. **Operationalised** (41–55) — Point it at the customer. You've built the function. Now the leverage is external — turning AI Enablement maturity into a Customer Brain that sharpens activation, conversion and retention. Organisations at this stage typically have 8–15 live AI workflows and are ready to deploy agents into customer-facing journeys.
4. **Embedded** (56–67) — Now, compounding. Embedded organisations don't need a sprint. They need a peer — someone who has stood up both sides of the operating model across 20+ deployed use cases and can benchmark you against Stage 5.
5. **AI-Native** (68–75) — Let's talk partnership. AI-Native organisations are rare — and the biggest risk at this stage is complacency. You're likely operating 30+ AI initiatives across the enterprise, with agentic programs running continuously in production.

## Resources

- [Sitemap](https://unlockinggrowth.co/sitemap.xml)
- [robots.txt](https://unlockinggrowth.co/robots.txt)

## Contact

- General inquiries: info@unlockinggrowth.co
- Founder: peter@unlockinggrowth.co